Privacy Policy

We, Food & Life Companies Hong Kong Limited (the “Company”) recognised the importance and take it as a social responsibility to protect the personal information of our customers, business partners and employees in conducting our businesses under the vision statement of our group company under FOOD & LIFE COMPANIES LTD. (Japan) (the “Group”) – “Make every day more delicious. Spread joy around the world.”

In light of this statement, we are committed to protecting, the privacy, confidentiality and security of personal information we hold by implementing and complying with the provisions of the Personal Data (Privacy) Ordinance (the "PDPO") of Hong Kong SAR, the PRC (“Hong Kong”), and devoted in following the Group’s direction to build, operate, and continue to improve our personal information protection management system in order to implement and maintain this Privacy Policy.
"Personal Information" shall hereunder be defined as information which relates to a living individual and can be used to identify that individual (hereinafter also referred to as “personal data”, as defined in the PDPO).

1. Consent

By your voluntary submission of Personal Information to us, you are consenting to the use of your Personal Information for the purposes described in this policy. Unless permitted or required by law, your Personal Data will not be disclosed or transferred to any third parties without your prior consent. If you give us a prior consent, you have the right to withdraw the consent at any time by contacting our Personal Data Protection Officer as stated below. However, if you do not provide sufficient information to us, we may not be able to provide sufficient services to you.

2. Collection of Personal Information

The Company may collect your following Personal Information, including but not limited to:

  • Name
  • Address
  • Gender
  • Date of birth
  • Email address
  • Password
  • Telephone number (including mobile number)
  • Credit card information
  • Details of your order including menu preferences and preferred restaurants, your health condition such as allergies
  • Your feedback to our services
  • Nationality
  • Photo identification card
  • Your smart device ID
  • Geographical information of your computer or smart device
  • Bank accounts

The app of the Company collects location data to enable store finder etc. even when the app is closed or not in use. You acknowledge and agree that for the purpose of providing you location services (e.g. delivery address detection) and promotion transfer (e.g. points transfer, coupon transfer). We may use or combine your personal information with other information including but not limited to contact list, Geo-location technologies data (GPS) and the International Mobile Equipment Identity number accessed in your mobile device. You hereby give your consent to us to access such information in your mobile device.

3. Use of Personal Information

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent, or otherwise share for marketing purposes the Personal Information that we collect from third parties, unless you consented to it or authorize us to do so.

The Personal Information we collected are limited to be used for the following purposes:

  1. Personal information related to customers
    • To respond to, confirm, and record customer’s opinions and inquiries for improvements, and to carry out anti-fraud measures for providing services appropriately and safely
    • To provide information on discounts, special offers, promotion activities and new services to customers (for instance based on customers’ current location)
    • To inform each customer of his or her seat waiting status at a Company store
    • To contact customers who ordered products to pick up at a Company store
    • To notify prize/monitor campaign winners; to provide products and rewards to such winners; and to make responses in planning and managing events
    • To conduct questionnaire surveys, regarding services and products and to respond to customer inquiries
    • To conduct surveys on demand, for product development and others by age group, gender, family structure, and regional information
    • To confirm registration of members-only services and to provide services
    • To inform of the delivery of products, and arrange relevant business operators for commercial transactions and to send invoices and other documents for commercial transactions
    • To inform our new products and services according to customers’ interests and preferences analyzing customers’ data of browsing history and purchase history
    • To improve our services and for surveying analyzing usage stats of the Services.
  2. Personal information related to persons belonging to business partners
    • To inform, report, and settle transactions
    • To confirm, record, and negotiate business deals for properties to be used as stores
  3. Personal information related to job applicants and applicants for specific activities
    • To contact and provide information to job applicants and applicants for specific activities and to otherwise use for recruitment activities
  4. Personal information related to the officers, employees, and ex-employees of the Company and their family members
    • For business communication, work attendance, personnel evaluation, employee benefits and welfare, salary payment, etc.
  5. Personal information related to neighbors of each Company facility
    • For emergency and other necessary contacts
  6. Personal information related to persons recorded by one or more security cameras installed in each Company facility
    • To prevent crimes and disasters in the facility and to maintain safety in the facility

4. Sharing of Personal Information

The Company may share some or all of your Personal Information with our affiliated and group companies that are under a common control under the Group, or to one or more contractors to the extent necessary to achieve the purposes as stated above.

However, we will not disclose your personal data to any third party, unless you have expressly consent to it or if we believe in good faith that such disclosure is necessary:

  • to comply with relevant laws and regulations or to respond to subpoenas or warrants served on us; or
  • to protect and defend our rights or property, you, or third parties.


The Company may share your Personal Information with our affiliated the Group companies to perform the functions described above, which are located in countries or jurisdictions outside of Hong Kong. The laws governing data protection in these countries or jurisdictions may differ from the laws in Hong Kong. The Company will comply with the laws of Hong Kong on data protection to ensure that similar and/or comparable standards for data protection under these laws are maintained by the overseas entities which are recipient of your Personal Information. By your voluntary submission of Personal Information to us, you are consenting to the disclosure, transfer and use of your Personal Information outside of Hong Kong for the purposes described in this policy.

5. Security

The Company takes necessary and appropriate safety management measures in preventing any leakage of, loss of, or damage to personal information. We supervise our employees and contractors (including subcontractors) who handle personal data necessarily and appropriately.
However, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk and you agree not to hold us responsible for any breach of security while accessing the Internet that is out of our control.

6. About Cookies

In this website, the Company uses Google Analytics of Google Inc. to improve user experience and to analyze site usage. Google Analytics collects and stores users’ cookies. You can disable the cookie function by changing your browser settings, however, please note that, by doing so, part of the website may not be available.

Google Analytics’ website (external site) https://policies.google.com/technologies/ads?hl=ja

*Cookies are a mechanism to temporarily store data on a user’s computer through a browser when a user visits a website. Information collected by cookies does not include users’ personal information.

7. Your Rights of Access and Correction

We will adopt reasonable steps to ensure your Personal Information collected and held by us are accurate, complete and updated. You have the right to access to your Personal Information held by us. Please note that your request may be refused if it falls on Section 20 of the Ordinance (Circumstances in which data user shall or may refuse to comply with data access request). We will charge you a reasonable fee for processing your access request. The identity of the person making an access request will be checked and recorded in the data protection log book as provided under Section 27 of the Ordinance (Log book to be kept by data user).

You have the right to correct your Personal Information held by us if it is inaccurate, incomplete or out of date by contacting our Personal Data Protection Officer as provided below. The identity of the person requesting correction making an access request will be checked and recorded in the data protection log book as provided under Section 27 of the Ordinance (Log book to be kept by data user).

The Company will respond promptly to the request after identity verification of the requestor in accordance with and subject to the laws and regulations. For detailed procedures, please make a contact to the email address as provided below.

8. Amendments to Privacy Policy

The Company may amend this privacy policy without prior notice from time to time in response to a change in the social conditions, a revision of a law or regulation, or any other event, whenever it is necessary and relevant.

9. Inquiries

For any inquiries about the Company’s personal information protection policy or personal information stored by the Company, please contact our Personal Data Protection Officer at: HK/Email address:

sushiro.hkcs@sushiro.com.hk.

* The contact point only responds to inquiries about personal information.

Updated on February 1, 2025